FLAVOUR
EXPLOSIONs 

From storyboard to final cut, my role was to bring three short film ideas to life and sell them to senior stakeholders. Each story hinged on the bite. It was the point-of-no-return where colour, sound, and music transformed an ordinary night-in into something cinematic. To make each 10-second spot distinct, we gave our actors unique looks and settings, with a crafted Easter-egg ending that nodded to the Netflix platform it ran on.

Scope of work: Netflix video ads
Role: Art Direction + Storyboarding + Presentation

Credits

Agency: Loblaw Agency
Art Director: Ali Asfour, Sarah Jackson
Copywriter: Kristin Atkinson, Sarah Szloboda
ACD: Andrea Zadro
Executive Creative Director: Jim Wortley
Producer: Carolyn Atyeo, Temesgen Hagos
Project Manager: Emily Heim
Designer: Aldo Baptista
Brands: Gemma Abela, Mackenzie Stamper, Jessica Cook
Editors: Leah Lalich, Dylan Reymer – nimiopere
Colour/VFX: Andrew Tavares – Alter Ego

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