MEANT FOR
EACH OTHER
Failed first dates inspired this idea that most bank accounts felt the same: too little or too much. The PC Money Account was positioned as the one you’d proudly bring home. With the credit card mascot, we injected humour into finance while introducing the “PC World” backdrop, a creative system that became the foundation for all future campaigns.
Scope of work: TV, Digital, Print, POS, Social
Role: Art Direction + Ideation
CREDITS
Agency: Loblaw Agency
Art Director: Ali Asfour
Copywriter: Felipe Useche
Production Designers: Robert Sanchez, Julienne Tupe
Project Managers: Jesse Grossman, Richard Bauco
Associate Creative Directors: Chris Smith, Gloria Li
Executive Creative Directors: Jim Wortley, Christian Martinez
Producer: Carolyn Atyeo
Director: Chris Robinson - FUZE Reps
Editing: Colin Murdock - Rooster
Colour/VFX: Lily Henry, Spencer Butt, Andrew Tavares - Alter Ego