FLAVOUR
EXPLOSIONS
From storyboard to final cut, I brought three 10-second Netflix spots to life and sold them to senior stakeholders. Each hinged on the bite—the point where colour, sound, and music turned an ordinary night-in into something cinematic. Distinct looks, settings, and Easter-egg endings made each spot unique.
Scope of work: Netflix video ads
Role: Art Direction + Storyboarding + Presentation
Credits
Agency: Loblaw Agency
Art Director: Ali Asfour, Sarah Jackson
Copywriter: Kristin Atkinson, Sarah Szloboda
ACD: Andrea Zadro
Executive Creative Director: Jim Wortley
Producer: Carolyn Atyeo, Temesgen Hagos
Project Manager: Emily Heim
Designer: Aldo Baptista
Brands: Gemma Abela, Mackenzie Stamper, Jessica Cook
Editors: Leah Lalich, Dylan Reymer – nimiopere
Colour/VFX: Andrew Tavares – Alter Ego