The spot hinged on the protagonist fast-tracking their way to points through a multidimensional vortex. It was my first in-office role post-pandemic, where I stepped in as lead art director during production to cover a mat leave. My focus was protecting the story from shoot to launch, shaping it into three acts: a joyless world, a colourful vortex, and a new world filled with points. I worked closely with copywriter Felipe Useche, That Jam’s directing duo, Rooster, and Alter Ego to keep the vision sharp. Like the protagonist, I came out the other side optimistic and renewed.

Scope of work: Television, Digital, Print, POS, ISM, Social
Role: Art Direction (production stage)