After Jason Priestley invented a fictional Tims donut on How I Met Your Mother, we invited Canadians to top it for $10K. Jason and Canada judged, and the winning donut hit stores nationwide. I built the brand identity inspired by my childhood cartoons and vintage boxing graphics.

Recognition: CMA Gold, Silver and Bronze Award + John Caples Bronze and Finalist Award
Scope of work: OLV, Social, OOH, POS
Role: Art Direction + Graphic Design + Ideation

Mentions: CBC Global News CTV National Post Huffington Post Globe & Mail Maclean’s Yahoo News The Star Toronto Sun Vancouver Sun CP24 Marketing